Is it too little to late

So for some odd reason I picked up essence's hot hair issue and truth be told they did have a lot of fresh to death natural hair styles, but it got me thinking is this to little to late, is essence just trying to cash in on the natural hair boom. I'm browsing through the magazine and loving the styles but I'm Just feeling uneasy about the whole thing seems like they are just in it to sale high priced unecessary products just to cash it and once we are no longer important or the new hottest thing. I guess we'll see but I doubt they'll still love us once th hype dies down